Samsung MOCKS Apple Yet Again!

Naveen Thakur

19 Apr, 2023

The Battle of the Tech Giants Continues

In the ever-evolving world of smartphones, the rivalry between Samsung and Apple has become legendary. Over the years, both companies have gone head-to-head with new innovations, bold marketing strategies, and clever advertisements. However, Samsung has once again mocked Apple in its latest jab—and this time, it’s hilariously brutal yet smart.

Samsung’s new move takes a direct shot at Apple's delayed innovation cycle, reminding fans why the Galaxy series often leads the charge when it comes to futuristic features. From foldable phones to S-Pens and high-refresh displays, Samsung never misses a chance to emphasize where it believes Apple lags behind.

Let’s dive deep into what happened, why Samsung did it, and how it has reignited the fire between these two global tech titans.

What Did Samsung Do This Time?

Samsung’s latest jab comes in the form of a viral ad campaign and a cheeky social media post that mocks Apple’s tendency to “innovate late.” The campaign is centered around one message:

"Welcome to the future… again. While others catch up, Galaxy leads."

This line is accompanied by visual references to:

Foldable phones (like Galaxy Z Fold and Z Flip)
S-Pen stylus productivity
High zoom camera lenses
AI features powered by Galaxy AI
Satellite communication already in action

The most controversial and bold part of the campaign? A sarcastic nod to Apple’s rumored plan to finally bring foldable technology years after Samsung made it mainstream.

The History of Samsung Mocking Apple

Samsung mocking Apple isn’t new. Here’s a brief history of the playful (and sometimes ruthless) digs Samsung has made over the years:

1. “Wall Huggers” Commercial (2014)

Samsung poked fun at iPhone users clinging to walls at airports to charge their devices due to poor battery life. The Galaxy Note had fast-charging, so users were “unchained.”

2. “Growing Up” Campaign (2017)

This ad featured an iPhone user who slowly gets tired of Apple’s limitations and eventually switches to a Galaxy device. It showed real-life annoyances like no headphone jack and lack of stylus support.

3. The Notch Joke (2018)

Samsung ran ads mocking Apple’s iPhone X notch, calling it a "distraction" while showcasing their edge-to-edge displays.

4. Galaxy Z Fold Ads (2021–2023)

Samsung emphasized how its foldables were real and usable, while Apple fans were still waiting for innovation.

5. “On the Fence” (2022)

An ad showing an Apple user sitting on a literal fence between Apple and Samsung, contemplating the benefits of Galaxy devices.

The latest mockery is just another addition to this iconic series—but this time, it hits harder because the gap between innovation timelines has become undeniably obvious.

Samsung vs. Apple: Innovation Timeline Comparison

Let’s break down how Samsung has often been years ahead of Apple in launching specific technologies:

Feature	Samsung Galaxy	Apple iPhone
Foldable Phone	Galaxy Fold (2019)	Rumored for 2026
Stylus Support	Galaxy Note (2011)	Apple Pencil (for iPad only)
120Hz Refresh Display	Galaxy S20 (2020)	iPhone 13 Pro (2021)
Under Display Camera	Galaxy Z Fold3 (2021)	Not yet
AI-Powered Features	Galaxy AI (2024)	iOS 18 (2025 Beta)
Satellite Communication	Galaxy S24 Series (2024)	iPhone 14 (Emergency only, limited use)

Samsung’s clear lead in hardware design and innovation gives it the confidence to poke fun at Apple’s “delayed perfectionism.”

Why Samsung Keeps Mocking Apple – Strategy Behind the Shade

At first glance, these jabs might seem like simple marketing banter. But there’s a deep psychological and strategic reason behind them:

1. Position Samsung as the Leader

By mocking Apple’s delays, Samsung reinforces the perception that it’s ahead in innovation. It tells the audience: “Why wait? You can have the future now.”

2. Generate Social Media Buzz

Samsung’s posts go viral because controversy draws attention. Fans of both camps argue online, but in the end—Samsung trends.

3. Highlight Key Differentiators

When Samsung talks about foldables, S-Pen, or AI tools, it forces consumers to compare—often realizing iPhones don’t have those features yet.

4. Appeal to Android Loyalists and Apple Switchers

Mockery appeals to Android fans who already believe their tech is better. It also nudges frustrated iPhone users who feel like they’re stuck in a “walled garden.”

Social Media Reaction – Fans Love the Shade

The latest ad campaign mocking Apple went viral within hours of launch. Some of the top trending hashtags were:

#SamsungVsApple
#GalaxyLeads
#FoldTheFuture
#WhyWait

Comments poured in on Twitter (now X), Reddit, and YouTube:

“Samsung doesn’t miss! Apple still working on catching up from 3 years ago.”

“This is savage 🔥 and absolutely true.”

“Apple will call it innovation in 2026. Samsung already did it in 2021.”

Even some tech influencers joined the conversation, stating that while Apple is known for polish and ecosystem, Samsung wins on innovation and bold moves.

Apple’s Silence – Classy or Out of Ideas?

Unlike Samsung, Apple rarely retaliates directly. Their strategy leans toward “ignore the noise” and maintain a sleek, premium brand image. But this silence also backfires at times, as it paints Apple as slow or defensive.

However, Apple’s fans defend the brand with statements like:

“Apple waits because they perfect it.”
“Samsung throws features; Apple delivers experiences.”
“iPhones just work better.”

While there's truth in those sentiments, Samsung’s continuous lead in pushing boundaries makes the mockery feel valid—and that’s where the genius lies.

Samsung’s Message to Customers: The Future is Already Here

Samsung isn’t just mocking Apple for fun. It’s selling a vision—one where the Galaxy ecosystem is future-ready.

With devices like the:

Galaxy Z Fold5 / Z Flip5
Galaxy S24 Ultra with Galaxy AI
Galaxy Watch with health sensors
Galaxy Buds AI features

…Samsung is shaping the perception that it offers a true sci-fi future that Apple is still preparing for.

Is the Strategy Working? Samsung’s Market Position Grows

Globally, Apple remains the most profitable smartphone brand due to high pricing and tight control of hardware and software. But Samsung often wins on volume and variety, especially in: